Bartosz Kulewicz: from zero to clients from Google
A personal trainer in Kraków started with no profile, no Google history and no budget for paid ads — up against gyms and trainers with years-old profiles.
Google Business Profile from scratch · Kraków, Poland
The project in numbers
A new profile against established competition
In Kraków, gyms, clubs and dozens of trainers compete for people looking for training — many of them with profiles carrying hundreds of reviews. Bartosz started from zero: no profile, no reviews and no money for ads. All visibility had to come organically.
A profile built for people looking for one-to-one coaching
- Setting up and fully configuring the profile — from verification to completing every field.
- Precise categories and keywords — so the profile reached people looking for a personal trainer, not just any gym.
- Visual optimization — photos that show the trainer and how he works.
- A process for the first reviews — a simple way for happy clients to leave credible reviews.
What Bartosz says
„Gracjan is an exceptionally helpful and reliable person. My client base keeps growing, and the results of the positioning are visible month after month.”
A new business can win on the map too
Having no Google history doesn’t rule you out — as long as the profile is complete from day one, precisely categorized and consistently collecting reviews. For many in-person services it is the cheapest channel for winning clients. See how we manage Google Business Profiles.
A starter checklist for a new profile
- Is the profile verified, with every field completed?
- Does the category describe the service precisely — e.g. personal trainer rather than gym?
- Do you have photos of yourself at work, not just a logo?
- Do you have a simple way to ask happy clients for a review?
- Does the description mention the area you work in?
- Do you add a post or new photos from time to time?
Frequently asked questions
Yes — as long as the profile is complete, precisely categorized and collects reviews consistently from the start.
For many local services, yes. A well-managed profile is often the cheapest source of new clients.
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