Case studies / Industrial · UDT

Serwis Lewandowski: credibility before the first call

A company servicing machinery and equipment subject to Poland’s Office of Technical Inspection (UDT) had no professional online presence — and its customers are businesses that check a contractor before they call.

Website + technical SEO

At a glance

The project in numbers

from scratch
a complete company website
schema
structured data and an SEO-ready structure
B2B
an offer that business clients understand
Where we started

Business clients check before they call

With services for companies — machinery servicing, inspections of equipment supervised by UDT — the decision is often made by someone who first searches for a contractor on Google and judges them by their website. In an industry like this, having no professional site is a real problem: the company loses jobs before anyone gets a chance to call.

What we did

Website and technical work in one project

  • A complete website from the ground up — a clear presentation of services, certifications and company details.
  • Focus on contact — a business client quickly finds the scope of services and how to submit a job.
  • Technical SEO as part of the build — a clean structure, structured data and speed optimization from day one, not fixes after the fact.
Client testimonial

What Grzegorz says

„The new website from Novis hit the mark — modern, fast and it genuinely converts. Customers find us on Google and call right away. Full professionalism from the first contact to launch.”
Grzegorz Lewandowski · Serwis Lewandowski UDT · translated from Polish
Takeaways

A foundation for visibility

A website built for search from the start doesn’t need rebuilding later to begin ranking. See how we approach websites and SEO.

Check your website

Will a business client trust you?

  • Does the site show full company details: tax ID, address, certifications, scope of services?
  • Does every important service have its own description, not just a line on a list?
  • Can a client see straight away how to submit a job?
  • Is the site fast and does it display correctly on a phone?
  • Does it have business structured data and proper page titles?
  • Is it indexed by Google — check by searching site:yourdomain.com?
FAQ

Frequently asked questions

Yes — new business clients check a contractor on Google before they call. Not having a professional website lowers trust.

It is the URL and heading structure, speed, structured data and correct indexing — everything that lets Google understand the site from day one.

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