Sphinx Kraków: from chaos to one consistent presence
A restaurant of a large chain in Kraków started with a mess: conflicting data in directories, duplicate profiles on Facebook, Instagram and maps, and a website that was never prepared for search.
Full-service marketing · Kraków, Poland
The project in numbers
Every platform said something different
The restaurant, part of a large chain, existed online in several versions of itself: wrong and conflicting data in directories, duplicate profiles on Facebook, Instagram and maps, and a landing page that had never been prepared for search engines. A customer looking for the venue could land on outdated hours, a wrong phone number or an inactive profile.
Order first, promotion second
- Merging duplicate profiles on Facebook, Instagram and maps — one official profile on each platform.
- Full Google Business Profile optimization — categories, description, photos, contact details.
- Apple Maps, Bing Places and Yandex — adding or correcting the business so every map shows the same data.
- A new landing page designed with SEO in mind.
- Social media management and a strategy to improve the restaurant’s visual presence.
One consistent story on every platform
Today the restaurant has one consistent presence across all maps and directories, a website that finally supports search visibility, and a profile structure that can be managed to a plan instead of firefighting. It is the foundation without which ads and posts fall flat — because customers still run into conflicting information.
Does your business say the same thing everywhere?
- Search your business name on Google, Apple Maps and Bing — do you see one profile or several?
- Are the address, phone number and hours the same on every platform?
- Are there old, inactive business profiles on Facebook or Instagram?
- Does your website have titles and descriptions written for search engines?
- Do you have admin access to all of your business profiles?
- Is someone responsible for updating the data when hours or the offer change?
Frequently asked questions
Customers find outdated data, reviews are split across several profiles, and search engines get conflicting signals about which profile is the right one.
Yes — Apple Maps is the default map on iPhone, and Bing feeds some assistants and search engines. Cleaning up the data takes little time.
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