Sakura: two businesses, two profiles
A barber shop and a car detailing studio operated at one address in Kraków — and on a single Google Business Profile. The keywords of both services clashed, and the profile grew for neither.
Google Business Profiles + Meta Ads · Kraków, Poland
The project in numbers
The algorithm didn’t know what this place was
One listing for two completely different services is a problem for both customers and Google. Someone looking for a barber saw photos of polished cars, and a driver looking for detailing saw haircuts. The profile tried to rank for barbering and automotive searches at the same time and was not convincing enough for either.
We separated the brands
- Two separate, verified Google profiles — one for the barber, one for the detailing studio, following Google’s guidelines for businesses sharing an address.
- Independent optimization — categories, descriptions, photos and keywords for barbering on one profile, automotive on the other.
- Separate Meta Ads campaigns — each brand reached its own audience with its own message.
Each service works for its own brand
Customers and algorithms got clarity: the barber is a barber, detailing is detailing. Within about 60 days of the split, enquiries grew, because people started landing on exactly what they were looking for — and each brand began building its own recognition.
When one listing isn’t enough
If you run two different businesses at one address — a salon and a shop, a clinic and training courses, a workshop and a car wash — check whether a single profile is diluting both. See how we run Meta Ads and manage Google Business Profiles.
Is one listing diluting your offer?
- Do you run two different businesses with different customers at one address?
- Do the photos on your profile match what most of your customers are looking for?
- Does the primary category describe your most important service?
- Do your social media ads have a separate message for different customer groups?
- Do customers mention the service you care about most in their reviews?
- Do the businesses have separate names and signage — a condition for separate profiles?
Frequently asked questions
Yes, if they are genuinely two different businesses, following Google’s guidelines for businesses that share a location.
Yes, if campaigns target the local area and a specific offer, and the path to booking is simple.
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